Post by Jaga on Sept 25, 2007 20:40:23 GMT -7
Sobieski Vodka, Poland's #1 Premium Vodka, Enters U.S. Market to Overthrow the Tyranny of Overpriced Vodka
'Truth-in-Vodka' Campaign Launched
PALM BEACH GARDENS, Fla., Sept. 25 /PRNewswire/ -- Named after Poland's
King Jan III Sobieski who saved Europe from the rampaging Ottoman Empire,
Sobieski Vodka is entering the U.S. market to overthrow overpriced vodkas.
The #1 premium vodka in vodka's birthplace of Poland, and the world's 7th
bestselling and fastest growing international spirits brand makes no
compromises on quality and exemplifies the height of Polish craftsmanship
and authenticity. Building on a noble heritage, Sobieski Vodka is produced
exclusively from the revered Dankowski rye at a distillery dating back to
1846. It is coming to market at a competitive price to dispel the notion
that consumers have to spend a king's ransom to get premium quality vodka.
With a suggested retail price of $10.99 for a 750 ml bottle and $19.99
for a 1.75 liter bottle, Sobieski Vodka will be available this fall in
major retail stores throughout the U.S. Its smoothness and crisp character
can be equally appreciated chilled neat, on the rocks or mixed in
cocktails, making it a perfect addition to the home bar.
"It's time vodka drinkers knew the truth about vodka," said Chester
Brandes, President and CEO of Imperial Brands, Inc., which is the sole
importer of Sobieski Vodka and is a wholly-owned subsidiary of Belvedere
S.A. "Consumers are spending between $30 to $60 a bottle for so-called
super- premium vodkas. In essence, they are paying for fancy packaging and
bloated marketing costs. It's time to get back to basics with an honest,
premium vodka at a price that won't make consumers' heads swim. Sobieski
Vodka delivers unparalleled quality at an affordable price."
Sobieski Vodka is being introduced at a time when the vodka "wars" are
raging. In 2006 alone, 60 brands of vodka were introduced by marketers
seeking to capitalize on the category's explosive growth, according to
Adams Beverage Group. Vodkas have been launched in a staggering number of
flavors and are being distilled from untraditional ingredients, like
grapes. In this cluttered marketplace, companies are resorting to marketing
gimmicks that focus on image rather than what's in the bottle itself. As a
result, consumers have become confused as to what exactly vodka is and why
they are paying astronomical prices that seem unrelated to what is in the
bottle.
"Sobieski Vodka can go head-to-head against competitors' vodkas that
charge double or triple the price. We welcome consumers to taste Sobieski
Vodka and decide for themselves," added Brandes.
About Imperial Brands, Inc.
www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-25-2007/0004669962&EDATE=
'Truth-in-Vodka' Campaign Launched
PALM BEACH GARDENS, Fla., Sept. 25 /PRNewswire/ -- Named after Poland's
King Jan III Sobieski who saved Europe from the rampaging Ottoman Empire,
Sobieski Vodka is entering the U.S. market to overthrow overpriced vodkas.
The #1 premium vodka in vodka's birthplace of Poland, and the world's 7th
bestselling and fastest growing international spirits brand makes no
compromises on quality and exemplifies the height of Polish craftsmanship
and authenticity. Building on a noble heritage, Sobieski Vodka is produced
exclusively from the revered Dankowski rye at a distillery dating back to
1846. It is coming to market at a competitive price to dispel the notion
that consumers have to spend a king's ransom to get premium quality vodka.
With a suggested retail price of $10.99 for a 750 ml bottle and $19.99
for a 1.75 liter bottle, Sobieski Vodka will be available this fall in
major retail stores throughout the U.S. Its smoothness and crisp character
can be equally appreciated chilled neat, on the rocks or mixed in
cocktails, making it a perfect addition to the home bar.
"It's time vodka drinkers knew the truth about vodka," said Chester
Brandes, President and CEO of Imperial Brands, Inc., which is the sole
importer of Sobieski Vodka and is a wholly-owned subsidiary of Belvedere
S.A. "Consumers are spending between $30 to $60 a bottle for so-called
super- premium vodkas. In essence, they are paying for fancy packaging and
bloated marketing costs. It's time to get back to basics with an honest,
premium vodka at a price that won't make consumers' heads swim. Sobieski
Vodka delivers unparalleled quality at an affordable price."
Sobieski Vodka is being introduced at a time when the vodka "wars" are
raging. In 2006 alone, 60 brands of vodka were introduced by marketers
seeking to capitalize on the category's explosive growth, according to
Adams Beverage Group. Vodkas have been launched in a staggering number of
flavors and are being distilled from untraditional ingredients, like
grapes. In this cluttered marketplace, companies are resorting to marketing
gimmicks that focus on image rather than what's in the bottle itself. As a
result, consumers have become confused as to what exactly vodka is and why
they are paying astronomical prices that seem unrelated to what is in the
bottle.
"Sobieski Vodka can go head-to-head against competitors' vodkas that
charge double or triple the price. We welcome consumers to taste Sobieski
Vodka and decide for themselves," added Brandes.
About Imperial Brands, Inc.
www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-25-2007/0004669962&EDATE=