Post by justjohn on Jun 8, 2008 3:39:30 GMT -7
The Sun launches issue for Poles
British tabloid newspaper The Sun is to publish a Polish-language edition for the first time.
The launch of the Polski Sun coincides with the start day of Euro 2008, and six editions will be published during the three-week football tournament.
The paper will be on sale on June 7, 9, 12, 13, 16 and 17, dates on or around Poland's group stage fixtures.
The Sun hopes to attract up to 200,000 readers from the UK's 600,000-strong Polish community.
On Saturday, 7 June, a total of 68,000 copies are being made available at news-stands in more than 3,000 outlets across the UK.
In the first edition, Mystic Meg retains her position as the paper's astrologist while regulars George & Lynne and Hagar The Horrible also appear.
Controversial columnist Jeremy Clarkson, a popular figure in Poland, also features, as does Sun agony aunt Deidre Sanders.
Dagmara Gladys, The Sun's UK-based Polish bureau chief, said: "We think there will be a big demand for these Polish editions."
It is not known yet if more Polish-language editions will be published after the football tournament, which ends on 29 June.
Story from BBC NEWS:
news.bbc.co.uk/go/pr/fr/-/2/hi/uk_news/7441569.stm
Published: 2008/06/07 10:42:08 GMT
