Post by leslie on Feb 21, 2006 10:22:46 GMT -7
What do you think about the results of this survey? I reserve my comments!
"Britons Rated 'Most Boring' People
-- The UK is the world's favourite country but its people are the "most boring", according to an international poll.
More than 25,000 people from 35 countries rated "brand UK" as tops in a survey that considered individual nations' culture, people, and tourism potential.
Views of countries' popularity as a place to invest in or migrate to were also sought in the poll, carried out by international marketing company GMI and branding expert Simon Anholt.
But while UK citizens were considered to be the most polite and best educated, they were also rated the most boring.
The French were seen as the rudest and Americans the most ignorant and ambitious.
The UK's overall number one position came after it was voted first on investment, third on sports and cultural heritage, fourth for having "highly-skilled citizens", and eighth for tourism.
Second in the overall top brand list was Switzerland, with Canada third, Italy fourth and Sweden fifth. Of countries surveyed, Poland, Hungary and the Czech Republic were among the most positive towards the UK's tourism assets, while India voted the UK second overall for tourism.
As many as 64 per cent of the 25,907 people in the survey said they would be "very likely" to visit Britain's museums and galleries during a trip to Britain.
Mr Anholt said: "Brand UK continues to rank high because its scores are so consistently good in most categories and in most countries. Other countries get better scores here and there, but the UK hardly gets a low score from anyone."
This was published on AOL 21 February 2006
Sir Leslie, KHCB
"Britons Rated 'Most Boring' People
-- The UK is the world's favourite country but its people are the "most boring", according to an international poll.
More than 25,000 people from 35 countries rated "brand UK" as tops in a survey that considered individual nations' culture, people, and tourism potential.
Views of countries' popularity as a place to invest in or migrate to were also sought in the poll, carried out by international marketing company GMI and branding expert Simon Anholt.
But while UK citizens were considered to be the most polite and best educated, they were also rated the most boring.
The French were seen as the rudest and Americans the most ignorant and ambitious.
The UK's overall number one position came after it was voted first on investment, third on sports and cultural heritage, fourth for having "highly-skilled citizens", and eighth for tourism.
Second in the overall top brand list was Switzerland, with Canada third, Italy fourth and Sweden fifth. Of countries surveyed, Poland, Hungary and the Czech Republic were among the most positive towards the UK's tourism assets, while India voted the UK second overall for tourism.
As many as 64 per cent of the 25,907 people in the survey said they would be "very likely" to visit Britain's museums and galleries during a trip to Britain.
Mr Anholt said: "Brand UK continues to rank high because its scores are so consistently good in most categories and in most countries. Other countries get better scores here and there, but the UK hardly gets a low score from anyone."
This was published on AOL 21 February 2006
Sir Leslie, KHCB